Rational for ideas.

 So the final idea I have decided to chose the idea where I have a person who has a boring and miserable day at work and then decides to have a twirl. The twirl bar has a drastic impact on the work that they are doing and would then be in a better mood. 

The first idea was rejected as it was simply impractical and hard to do.  The original plan called for a seaside location, with bad weather continuing right up to the Cadburys were made public. The problem with this is that a trip to the beach would be required in order to shoot the required photos and record the required foley sound for the marketing concepts. This thus implies that transportation would need to be planned for both performers and equipment with a budget that just does not exist, making it challenging to actually do this. Before working on the beach, the necessary legal documentation must be obtained, and the advertisement itself could not be accurate. Due to the insufficient funding needed to produce the essential piece of advertising, this plan would not be implemented for the advertising campaign. 

The third idea was also rejected as it was impractical and hard to complete. The plan was to have dancers to twirl into a twirl bar, even though it was easy to do, it would be hard to capture in a picture. In a radio advert it would be hard to understand as the sound effects may make the person confusing. It would be difficult to really achieve this because hiring dancers would require planning for both performers and equipment with a budget that just does not exist. The advertisement cannot be truthful, and the necessary legal paperwork must be collected before working with the dancers. This strategy would not be used for the advertising campaign because there is not enough money to manufacture the necessary piece of advertising. 

The second concept enables for any necessary images to be taken in a school setting where it is most convenient, as well as any necessary audio recordings for the radio advertising. The advertising would adhere to the brief's parameters, satisfy the standards, and appeal to viewers. I selected to study the third concept since it is more realistic than the other two.         

The History of Twirl

The British chocolate company Cadbury produces the Twirl chocolate bar. Twirl is a single-finger bar that was created in Dublin by Cadbury Ireland and introduced there in 1985. Two years later, it was made available as a twin-finger bar in the UK. Since the 1990s, it has been marketed internationally and is currently among the best-selling Cadbury chocolate products. Twirl is made up of two milk chocolate-covered Flake-style fingers. I have chosen the product as it is an overlooked and underrated chocolate bar. 

There is no clear religious, gender, educational, or disposable income segmentation within Cadbury's Twirl bar. Through the use of vibrant colors and an emphasis on fun, the brand is targeting younger age groups, such as kids and teenagers. To appeal to the segment of conventional family life, Cadbury uses vibrant colors and a focus on "Joy" and family.

The twirl packaging is rather simple, with the purple background and the words "Twirl" written in big text. 

The Twirl commercial features a cheery environment and upbeat themes, such as the character biting into a chocolate bar and asking the actor next to them, "Have you ever thought about a twirl?" This shows how the product can have a unique and interesting design. The character appears happy and in a good mood after biting into the chocolate bar while relaxing at the beach. I think the advertisement is aimed at a younger audience to go try their chocolate bar due to the themes presented in the advertisement that may seem silly to an older audience because of its light-hearted themes and childlike atmosphere.

https://www.youtube.com/watch?v=FOv5Q2mgJUI

The Wispa Chocolate bar's call to action is for people to go out and purchase it. The advertisement shows a happy character eating a chocolate bar while doing "twirls and swirls," demonstrating the greatness of the product and demonstrating that you'll enjoy eating the chocolate bar.

The goal of the product's audience appeal is to encourage consumers to purchase the chocolate bar.

Similar to this advertising campaign, I'll use upbeat, energising themes that can appeal to a wide audience. By doing this, I can get more people interested in buying Cadbury's chocolate because the advertisement's theme doesn't cater to a specific group of people.

My fresh suggestions for the campaign are:

1) Bright and colourful themes are used to draw in a larger audience.

2)Within the Ad, Tell a Story and Offer Mysterious Deals

3) Obtain a good online reputation

SWOT Analysis

3 Ideas

 

Explanation of your prior experience of and learning around similar products

During my time in CTEC media, I have covered planning client brief in Unit 14, 15, 16 and 3. Unit 14 and 16 are radio units, so they will come hand in hand with a lot of the radio advert I am going to produce. In unit 15, I have covered and catered towards a client brief making an ident. In order to create it is important to be creative Since I have a lot of creativity, having an endless supply of ideas at my disposal for a focused brainstorming session is crucial, especially when working in a profession that entails producing eye-catching content to promote a brand or a product. Not to mention, in my time in CTEC IT have completed a unit in project management, with that I have picked up skills like: Being organized. Your campaign will be divided up into a number of smaller components. In addition, there are many hands in the pot. Capable of monitoring and meeting deadlines. An advertising campaign is created from the ground up. Each component is necessary to assemble the bigger whole. There will always be deadlines for each campaign that need to be managed. Being good at managing tasks. Each task needs to be scheduled, assigned, and progressed upon while receiving feedback.

My previous experience with creating similar products, such as a radio play and an audio-visual product, such as a TV ident, will be beneficial in producing these commercials. While producing a radio play, I learned how to use Garage band, an editing software that will help me record and edit the sound for the radio commercial. I also learned the conventions of radio, such as dialogue and sound effects, and did all the paperwork before production. I have decent amount of experience with photoshop as I have used to create a film poster, but this experience can be limiting as I am not too experienced. Due to the fact I am not so experienced with this, I can improve on my photoshop skills in order to get a better print advert. 

Regarding my practical and technical experience gained while completing various pieces of work in response to a client brief, I have gained experience in both aspects; however, I believe my strengths primarily relate to practical tasks involving the use of a camera and learning about the various settings, shots, and clips that can be taken when using a camera, as well as learning to adjust these settings. This has also been proved in my other subject, where I was required to create and give a PowerPoint presentation to an audience, which has helped me acquire experience in standing up and presenting in front of an audience. On the other hand, my technical experience is not on par with my practical experience, despite the fact that I am still gaining an idea when it comes to technical aspects of my work such as editing and working to create the necessary documents for my projects. I am not as effective when it comes to the technical side of things as opposed to practical experience, which I am more comfortable with.

Response to client brief

The demographics of my advertising campaign for Cadbury's Twirl include young people between the ages of 10 and 30. This is because Twirl is a very rich chocolate bar and does not contain other key ingredients, which will appeal to a young market because they like simple chocolate bars with lots of sugar. Twirl chocolate targets both men and women, as chocolate is enjoyed by both sexes. The target market's lifestyle habits include going to school/work and having a busy social life, so Twirl chocolate can easily be consumed on the go. The target market's interests may include activities that require energy, so they may eat the Twirl bar to give themselves an energy boost since it will contain a lot of sugar. The ethnicity will be mixed as most ethnicities buy chocolate.

The convention of radio adverts which I will use include:
- voiceover
- music
- actor dialogue

- music 

- narrative 

- mode of address 

- characters 

- location 

The convention of print advert which I will include:
- heading

- picture 

- slogan 

- colour palette

- pack shot 

- typography 

- logo

- mode of address

- characters

- location/set

Industry requirements for the Cadbury advertising campaign include:

- the creation of an original 30-second radio spot

- the creation of an original print advert

- consideration of the market and target audiences

- taking into account legal and ethical constraints

- using the code and conventions of the genre in question

- making sure that the music/audio recordings are copyright free

The mediums are a print advert and a 30 second radio advert. The 30 second radio advert will be broadcasted on all major radio stations as an advert, while the print advert will be up on billboards and posters. 

Reasearch on chocolate bars and initial ideas