The History of Twirl

The British chocolate company Cadbury produces the Twirl chocolate bar. Twirl is a single-finger bar that was created in Dublin by Cadbury Ireland and introduced there in 1985. Two years later, it was made available as a twin-finger bar in the UK. Since the 1990s, it has been marketed internationally and is currently among the best-selling Cadbury chocolate products. Twirl is made up of two milk chocolate-covered Flake-style fingers. I have chosen the product as it is an overlooked and underrated chocolate bar. 

There is no clear religious, gender, educational, or disposable income segmentation within Cadbury's Twirl bar. Through the use of vibrant colors and an emphasis on fun, the brand is targeting younger age groups, such as kids and teenagers. To appeal to the segment of conventional family life, Cadbury uses vibrant colors and a focus on "Joy" and family.

The twirl packaging is rather simple, with the purple background and the words "Twirl" written in big text. 

The Twirl commercial features a cheery environment and upbeat themes, such as the character biting into a chocolate bar and asking the actor next to them, "Have you ever thought about a twirl?" This shows how the product can have a unique and interesting design. The character appears happy and in a good mood after biting into the chocolate bar while relaxing at the beach. I think the advertisement is aimed at a younger audience to go try their chocolate bar due to the themes presented in the advertisement that may seem silly to an older audience because of its light-hearted themes and childlike atmosphere.

https://www.youtube.com/watch?v=FOv5Q2mgJUI

The Wispa Chocolate bar's call to action is for people to go out and purchase it. The advertisement shows a happy character eating a chocolate bar while doing "twirls and swirls," demonstrating the greatness of the product and demonstrating that you'll enjoy eating the chocolate bar.

The goal of the product's audience appeal is to encourage consumers to purchase the chocolate bar.

Similar to this advertising campaign, I'll use upbeat, energising themes that can appeal to a wide audience. By doing this, I can get more people interested in buying Cadbury's chocolate because the advertisement's theme doesn't cater to a specific group of people.

My fresh suggestions for the campaign are:

1) Bright and colourful themes are used to draw in a larger audience.

2)Within the Ad, Tell a Story and Offer Mysterious Deals

3) Obtain a good online reputation