Rational for ideas.

 So the final idea I have decided to chose the idea where I have a person who has a boring and miserable day at work and then decides to have a twirl. The twirl bar has a drastic impact on the work that they are doing and would then be in a better mood. 

The first idea was rejected as it was simply impractical and hard to do.  The original plan called for a seaside location, with bad weather continuing right up to the Cadburys were made public. The problem with this is that a trip to the beach would be required in order to shoot the required photos and record the required foley sound for the marketing concepts. This thus implies that transportation would need to be planned for both performers and equipment with a budget that just does not exist, making it challenging to actually do this. Before working on the beach, the necessary legal documentation must be obtained, and the advertisement itself could not be accurate. Due to the insufficient funding needed to produce the essential piece of advertising, this plan would not be implemented for the advertising campaign. 

The third idea was also rejected as it was impractical and hard to complete. The plan was to have dancers to twirl into a twirl bar, even though it was easy to do, it would be hard to capture in a picture. In a radio advert it would be hard to understand as the sound effects may make the person confusing. It would be difficult to really achieve this because hiring dancers would require planning for both performers and equipment with a budget that just does not exist. The advertisement cannot be truthful, and the necessary legal paperwork must be collected before working with the dancers. This strategy would not be used for the advertising campaign because there is not enough money to manufacture the necessary piece of advertising. 

The second concept enables for any necessary images to be taken in a school setting where it is most convenient, as well as any necessary audio recordings for the radio advertising. The advertising would adhere to the brief's parameters, satisfy the standards, and appeal to viewers. I selected to study the third concept since it is more realistic than the other two.