The demographics of my advertising campaign for Cadbury's Twirl include young people between the ages of 10 and 30. This is because Twirl is a very rich chocolate bar and does not contain other key ingredients, which will appeal to a young market because they like simple chocolate bars with lots of sugar. Twirl chocolate targets both men and women, as chocolate is enjoyed by both sexes. The target market's lifestyle habits include going to school/work and having a busy social life, so Twirl chocolate can easily be consumed on the go. The target market's interests may include activities that require energy, so they may eat the Twirl bar to give themselves an energy boost since it will contain a lot of sugar. The ethnicity will be mixed as most ethnicities buy chocolate.
The convention of radio adverts which I will use include:
- voiceover
- music
- actor dialogue
- music
- narrative
- mode of address
- characters
- location
The convention of print advert which I will include:
- heading
- picture
- slogan
- colour palette
- pack shot
- typography
- logo
- mode of address
- characters
- location/set
Industry requirements for the Cadbury advertising campaign include:
- the creation of an original 30-second radio spot
- the creation of an original print advert
- consideration of the market and target audiences
- taking into account legal and ethical constraints
- using the code and conventions of the genre in question
- making sure that the music/audio recordings are copyright free
The mediums are a print advert and a 30 second radio advert. The 30 second radio advert will be broadcasted on all major radio stations as an advert, while the print advert will be up on billboards and posters.
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