Twirl bar Pitch video

 

Twirl bar pitch Q&A

Potential questions

What were the key logistical challenges involved in the chocolate bar campaign, and how were they addressed?


How were the practicalities of the campaign managed, such as production, distribution, and promotion?


What was the target audience for the chocolate bar campaign, and how were their needs and preferences taken into account?


How was the success of the chocolate bar campaign measured, and what metrics were used?


What were some of the key factors that contributed to the success or failure of the chocolate bar campaign?


How did the chocolate bar campaign impact the brand's overall reputation and image, and what was the long-term legacy of the campaign?


What lessons were learned from the chocolate bar campaign, and how were they applied to future marketing initiatives?


How did the chocolate bar campaign affect the company's bottom line, and what was the ROI on the campaign?


What was the role of social media in the chocolate bar campaign, and how was it used to drive engagement and sales?


How did the chocolate bar campaign differentiate the brand from its competitors, and what was the impact on market share and brand loyalty?

Flat plan

 

Proposal

 

First draft of radio script

                                                                   Cadburys Twirl advert 

INT - CLASSROOM - MORNING

                                                                         JINGLE 

                       This is brought to you by the sponsors with Cadburys featuring the Twirl bar. 

                                                                          RING RING

A worker is sat at a desk surrounded by others, trying to sell a product, but they are stressed out since they are not getting any sales. 

                                                                         Worker 

Ahhh, 10 calls in a row I got hanged up on, I cannot seem to sell anything, its hopeless, its a disaster. 

                                                                         Workers friend

                                                Keep going, you'll be alright, take a break. 

                                                                       Worker 

The student then complies with the narrator's advice and pulls out a Cadbury Twirl bar, cracks it open, and takes a bite of the chocolate inside. He then makes phone calls, people answer, and the chocolate bar is then sold. 

                                                                      

Location Recce

What location have I chosen and why?

The location I have selected for my advertisement is Chadwell Heath Academy. The reason for this is that I have access to the school, which allows me to take advantage of the many rooms there are and use them to my advantage. Even if some of the rooms are being used for lessons, meetings, or other events, I still have plenty of options because there are many other rooms that can be used. The fact that it can be made to appear like an office would be another factor.

Evaluating location

Creativity

It would be more practical and relevant to set the advertisement in response to the story line than to use a different location, such as an office, which would not have the same effect on the audience knowing that the story line has a different focus. Therefore, using this specific location to set the advertisement would be effective creatively because it fits in well with the story line of my advertisement. 

Technically

Technically speaking, the location is advantageous because it is so easily accessible. Due to the fact that I already have access to the location, I have a variety of classrooms to choose from when creating the print advertisement. Before they could be used to create the print advertisement, the necessary permissions would need to be obtained. However, having a variety of options from which to choose would be advantageous, as would the provision of alternatives in the event that a chosen room is not currently accessible. Therefore, from a technical standpoint, the location will be advantageous for its accessibility.


Practically
This particular location (Chadwell Heath Academy) is the most logical choice to make in terms of its practicality because I have access to it, which means I can find a suitable location inside the school itself to be able to film my advertisement. The fact that there is no travel involved, which means that no travel expenses will need to be taken into account, is another reason why this is a practical location. There are several places to record in the location, so it is okay.